The mechanics of SEO are very complicated, it took years for me to master some of the methods, some of the lesser known techniques and some of the insider secrets that are out there to effect your rank using SEO. Knowing it all is the first step, knowing how to use and apply that knowledge is key to SEO. And I can tell you, I will never stop learning, testing and tweaking my techniques. But the core of SEO is very simple, here are the main ingredients, in no particular order: Properly Built Website: Clean code, keywords in titles, keywords in URL's, keywords in H1 tags, and a faster … [Read more...]

Considering Battling it out in the SEO Game on your Own? As I stated earlier, would you build your own house? The reason I use this analogy is SEO is really a lot of work, piecing together a lot of parts, understanding the relationship between them and how they fit together, and to top it all off the rules change with major search engines fairly often. Doing SEO for a company is like building a custom home, you have to understand the goal of the business first. I talk to clients all the time that have horror stories about SEO firms or individuals offering SEO services. The complaints I … [Read more...]

If I were to ask you, "do you want to make money from your online presence" and you answered yes, then you need SEO services. I have had clients tell me they don't need it because their site already comes up. The reason varies but one example is if you have a unique name, and someone Google's your name or company name, and you come up on the first page, great! Good for you, you don't need SEO, right? No, wrong! Why? First, this is a common misunderstanding. If someone already knows who they are looking for, you have already marketed to that person, or they were referred to you or they are … [Read more...]

For starters SEO is an abbreviation for Search Engine Optimization. Typically it's a service that businesses look for such as SEO Services. Search Engine Optimization is basically the practice of optimizing the placement of your website on search engines. There are three basic approaches you can take when it comes to being found on the major search engines such as Google, Bing, etc. First, you can cross your fingers and hope to be indexed and found and that your site will appear somewhere out there when folks are searching for your type of info, product or service. Second, you can put forth a … [Read more...]

When it comes to explaining SEO, I decided it was time to take a step back and start at the beginning.  I still run into folks all the time that don't know what SEO stands for, or if they do, they don't know why it matters, or worse they think it's nothing special and they think their business either doesn't need it, or worse they feel they can do it on their own. Think of this article as a 100-level college class, there is no pre-requisite, however that's not to say you won't learn a lot that's shared here.  This article will cover the basics, but it will also hopefully give you some … [Read more...]